Week 3 EOC 2: My Demographic

The current demographics in today’s society are the Baby Boomers, Generation X, and the Millennials. “Today’s baby boomers account for about 25 percent of the U.S. population but hold 75 percent of the nation’s financial assets and account for about 50 percent of total consumer spending As they reach their peak earning and spending years, the boomers will continue to constitute a lucrative market for financial services, new housing and home remodeling, travel and entertainment, eating out, health and fitness products, and just about everything else.” Marketing: an introduction, Armstrong/Kotler Page 71. Generation Xers have a higher chance of divorce rates and higher employment  for their mothers made kids known as "latchkey kids". They seek success and are less materialistic. For Generation Xers, their family comes first. The category that I fall into is Millennials, which are born between 1977 and 2000. One thing that all Millennials have in common is the common and comfort use of technology, which I strongly agree. We just don't embrace technology, it's our way of life. However, other Millennials don't use technology as much as others. “Marketers of all kinds now target the Millennials segment, from automakers to political campaigns. However, the Millennials are bombarded with marketing messages coming at them from all directions. And rather than having mass marketing messages pushed at them, they prefer to seek out information and engage in two-way brand conversations. Thus, reaching these message-saturated consumers effectively requires creative marketing approaches. Consider how the Barack Obama presidential campaign succeeded in reaching this group” Marketing: an introduction, Armstrong/Kotler Page 73.