Sunday, May 1, 2016

Week 2 EOC: Boston Consulting Group


Star: "Ever since the smartphones entered the market, the apps have started dominating the web. Their ease of use, affordable cost, entertainment, and functionality has made the apps highly popular. These multifaceted apps have actually changed the way internet is used by people." (http://www.optimisedtech.com/2014/06/top-reasons-on-why-mobile-apps-are.html) Mainly everyone in the planet has a phone, and with a phone comes a lot of applications that help make your phone more valuable and fun. In contrast, the mobile device application market is the star dominance of the video game industry. You would think that a console such as Xbox one or Play Station 3 has dominance in the video game industry but unlike mobile games, it would be more harder to carry around your console to play on your free time. Therefore, mobile device applications are hit. They are more accessible and addicting.

Cash Cow: Everyone has their opinions in which console is by far the best. I could say mine is Xbox One but others believe Playstation 3 is dominant. Either or is a cash cow. Both don't offer many new features but they in fact do bring new features then previous consoles. Both have managed to sell out in stores and they will never get old, they will only modernize. "It’s the most controversial point on the list, but an important one: consoles connect people—in person—better than any other gaming system. Yes, smartphones and PCs bring a greater volume of players together, and both deserve credit for the impressive gaming networks they’ve assembled. But when was the last time you physically visited a friends’ house to play Words With Friends? Or lugged your PC to a buddy’s place for drinks, cigars and a session of World of Warcraft? Only the console consistently brings people into the same room." (http://time.com/3712633/video-game-consoles/)

Question Mark: CROCS! Now I remember back in the day when Crocs barley came out and everyone was so hyped about them. Stores tried to duplicate knock off versions since Crocs were so expensive, and for what? A foamed shoe with holes in it? They sold the comfort part, but sooner than later Crocs became a downfall to shoe history. However, Crocs are in the process of re-branding itself, and might succeed. "The shoes that polarized a nation are being polished up for a comeback. In 2007, Crocs clogs—the brightly-colored, hole-filled footwear—were both widely worn and wildly derided across the U.S. As quickly as they filled the shoe racks of Americans everywhere, and inspired hateful websites and scornful media takedowns, they seemed to disappear." (http://www.bloomberg.com/news/articles/2015-04-01/a-chip-off-the-old-croc-the-ugly-shoe-is-back)


Dog: The Wii U seemed to be important at first, but it suddenly lost it's appeal to everyone shortly after. The Wii U didn't have special new features that would excel the original Wii or any other console making it a dog in the video game console industry. "So when the Wii U came out, the hardcore gamers looked at it and said, “Bah, it’s just going to be another Wii, full of kiddie and casual games. And it doesn’t even have a Zelda, Metroid, or Smash Brothers game available, so I have NO reason to buy it.” (http://www.forbes.com/sites/quora/2014/02/05/why-is-the-wii-u-a-failure/#5ed04d8d3e40)

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