Business Mission Statement

You must create the perfect mission statement because it defines what your company's products will represent. “Many organizations develop formal mission statements that answer these questions. A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization.” (Marketing: an Introduction, Ch. 2, Pg. 39) My business is food.  My target customers are bar enthusiasts but also those who enjoy exotic snacks, chips. “Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. ” (Marketing: an Introduction, Ch. 2, Pg. 39) Mission Statement: Here at Phileas Fogg, we are devoted to bringing you the finest ingredients followed by the most enriched exotic flavors making everyone come together to enjoy exquisite tasting chips from around the word.