Product

“Consumers usually face a broad array of products and services that might satisfy a given need. How do they choose among these many market offerings? Customers form expectations about the value and satisfaction that various market offerings will deliver and buy accordingly. Satisfied customers buy again and tell others about their good experiences. Dissatisfied customers often switch to competitors and disparage the product to others.” (Marketing: an Introduction, Ch. 7, Pg. 107) With an over populated well-known market for chips/snacks, a good product is hard to manage and introduce. By making my product stand out among other brands, my product stands to be more natural and also affordable like most Frito brands. On the back of my chips there will be community fair trades where it will show where we get all our ingredients from. The corn tortillas, chipotle seasoning, avocado powder, etc. “Smart marketers look beyond the attributes of the products and services they sell. By orchestrating several services and products, they create brand experiences for consumers.” (Marketing: an Introduction, Ch. 7, Pg. 107)