Price

“To some consumers, “value” might mean sensible products at affordable prices, especially in the aftermath of the recent downward economic spiral. To other consumers, however, value might mean paying more to get more.” (Marketing: an Introduction, Ch. 9, Pg. 275) Value is important when looking at the price of an product, and because of this I want create an equal line between value and pricing. Since most Frito Lay products are dirt cheap to make because of the cheap and artificial ingredients, the price is also indeed cheap. Making customers head directly to the chips. My product is more fancier with the ingredients making the flavor and product valuable, bring that sense that you payed for the quality. “Customer satisfaction depends on the product’s perceived performance relative to a buyer’s expectations. If the product’s performance falls short of expectations, the customer is dissatisfied. If performance matches expectations, the customer is satisfied. If performance exceeds expectations, the customer is highly satisfied or delighted.” (Marketing: an Introduction, Ch. 9, Pg. 14) My product will indeed have artificial flavoring and preservatives but just a small amount where there will be room for quality and real taste. The corn tortilla that is the base for all the layering will be 100% real tortilla since it is usually easy to preserve corn tortillas naturally. Most seasonings will be natural as well.  “It’s important to remember that ‘good value’ is not the same as ‘low price.’” (Marketing: an Introduction, Ch. 9, Pg. 276)