Promotion

  “The promotion mix is the marketer’s bag of tools for communicating with customers and other stakeholders. All of these tools must be carefully coordinated under the concept of integrated marketing communications in order to deliver a clear and compelling message.” (Marketing: an Introduction, Ch. 5, Pg. 136) (Marketing: an Introduction, Ch. 5, Pg. 137) After the success of Phileas Foggs Mexican Style Taco Rolls, there will be a time where promotion will be offered to our consumers. A promotion that I would most likely choose would be to offer my product in Mexican restaurants or bars on the day of Cinco de Mayo. With every purchase of a tequila shot or margarita you will get my product for free!! as for the bar promotion. For the restaurant promotion the idea of the promotion is to have customers who buy a meal get my product for free as well. The point is to have people try out or taco rolls and bring in new consumers with that very first try. “Personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships.” (Marketing: an Introduction, Ch. 5, Pg. 136) (Marketing: an Introduction, Ch. 5, Pg. 377) One way to build customer relationships is to step outside business mode and reach out to your consumers in special ways or offering exclusive promotions and sales. The type of marketing strategy I will implement about our special promotion will be through commercials in select local states and local restaurants that are highly popular. "tools used to communicate with consumers. For example, advertising includes broadcast, print, Internet, outdoor, and other forms. Sales promotion includes discounts, coupons, displays, and demonstrations. ” (Marketing: an Introduction, Ch. 12, Pg. 377)