Implementation Evaluation Control

Implementation Evaluation can be defined as "The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives."(Marketing: an Introduction, Ch. 2, Pg. 57).

The Who: This would be the Phineas Fogg Snacks company and all other companies involved in promoting, distributing, and purchasers.

The Where: Is the location where my consumers work and where my product is being sold. Where my services and promotions will be offered to.

The When: This is anytime my customers are at the grocery store or bar where my product is being sold. People will notice more and more of our product and decide one day to purchase.

The How: Begins with a short term goal, which is starting small and not over exaggerating on the product so much. The process will evolve marketing strategy, distribution methods, pricing, and implementation Evaluation. "Because many surprises occur during the implementation of marketing plans, marketers must practice constant marketing control—evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained."(Marketing: an Introduction, Ch. 2, Pg. 58).