Target Market Strategy

“A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels… companies can target very broadly (undifferentiated marketing), very narrowly (micromarketing), or somewhere in between (differentiated or concentrated marketing).” (Marketing: an Introduction, Ch. 6, Pg. 186) Marketing to a specific target market is tricky. My customer is someone who loves snacks and loves to try new flavors rather than old dingy flavors. My product has to perfectly balance with my target customer in order to expand our product. “To design a winning marketing strategy, the marketing manager must answer two important questions: What customers will we serve (what’s our target market)? and How can we serve these customers best (what’s our value proposition)?” (Marketing: an Introduction, Ch. 6, Pg. 9) I'll be marketing to two specific categories: Bars and Grocery stores. “Top marketers all share a common goal: putting the consumer at the heart of marketing. Today’s marketing is all about creating customer value and building profitable customer relationships. It starts with understanding consumer needs and wants, deciding which target markets the organization can serve best, and developing a compelling value proposition by which the organization can attract, keep, and grow targeted consumers.” (Marketing: an Introduction, Ch. 6, Pg. 2)